Love Hemp has appointed Social Chain’s sports brand SPORF as a new sports media partner.

SPORF is one of the biggest digital sports communities in the world with more than 15 million followers. Dubbed ‘the voice of the fans’, it has become a household name in fuelling sports conversations.

SPORF will work with Love Hemp to show unique exclusive content on social media and digital channels from Anthony Joshua, UFC and a broad list of the brand’s ambassadors.

In June, two-time Heavyweight Champion of the World Anthony Joshua signed a three-year endorsement deal with Love Hemp and became a key shareholder in the business.

It follows the signing of a five-year sponsorship deal with the Ultimate Fighting Championship and partnerships with the World Boxing Association, International Boxing Federation and the World Boxing Organisation.

Love Hemp also sponsors several world-leading UFC athletes including Georges St-Pierre and current Welterweight Champion Kamaru Usman - and SPORF will be regularly creating content with them. 

In addition, SPORF will amplify the content Love Hemp creates around its UFC sponsorship, athlete ambassadors and run bi-monthly competitions for fans with exclusive prizes such as access to the biggest UFC events and Anthony Joshua fights, including the upcoming fight against Ukraine’s Oleksandr Usyk.

Ian Munzberger, Love Hemp’s Chief Partnerships Officer, said: “The global CBD market is growing at a rapid pace. As a trusted leader in our field we are looking forward to working with SPORF and driving our brand to the highest levels.”

Greg Rowell, head of SPORF at Social Chain, said: “Getting the chance to secure unrivalled behind the scenes access through Love Hemp’s sponsorship felt like the perfect fit for SPORF. We’re working on a number of formats that we know our audience will love.”