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The Rise of CBD

When we launched Love Hemp in 2015 we were one of the very first dedicated CBD companies on the market. CBD oil was practically unknown within the general public, and we made it our mission to not only sell the highest quality CBD products, but also to educate and raise awareness about this incredible natural substance. 


Now, four years on, CBD is everywhere you turn, and it's being sold far and wide, from high street health food shops and pharmacies, to supermarkets and corner shops. In the UK alone, the market for CBD is thought to be generating around £300M annually, with around 1.3 million active users. 


What caused this explosion, and what is the future for CBD? Is CBD a passing fad or is it here to stay? 


What is CBD? 

CBD is the abbreviation for cannabidiol, one of the many cannabinoids, or chemical compounds, found in cannabis. While beneficial for wellbeing, CBD will not get you high, unlike THC, and it's safe for all the family to use on a regular basis. CBD provides many wellness benefits and is being adopted by people from all walks of life, all eager to improve their health.


While decades of cannabis prohibition may lead some to assume that the therapeutic benefits of CBD are a recent discovery, that’s far from the truth. The first documented use of cannabis-derived medicine dates back to 2737 BC when Chinese Emperor Sheng Nung used a cannabis-infused tea to aid with a variety of ailments. 


Although cannabis-derived treatments have been around for thousands of years, it's only been in the last 2-3 years that CBD has become more mainstream. Sales of products containing CBD have skyrocketed by 99 per cent in the UK, according to data released by Wowcher in April 2019. 


Why is CBD so popular right now?

There are many factors at play which have influenced the massive growth in CBD use. The media has played an important role in the rise of CBD culture in the UK. The more CBD is discussed in the mainstream, the more acceptable it has become. This recognition also brings with it education and knowledge.


Celebrities have also impacted on the increase in CBD awareness. From Hollywood actors and musicians, to famous sports stars, celebrities are not only vocal about their CBD use, but are also taking to social media to endorse their favourite CBD products. And in 2018, The World Anti-Doping Agency (WADA) removed CBD from it's list of banned substances for professional athletes. This eliminated a lot of the stigma surrounding cannabis-based supplements like CBD.


But ultimately it's the product itself that is responsible for its meteoric rise. CBD products are not just effective, but also offer a safe and natural treatment alternative. This appeals to many searching for a holistic approach to wellbeing, in a world dominated by pharmaceutical drugs. And, as more people discovered the many health benefits of daily CBD use, they are eager to share this new found knowledge with their friends and family.


The Future of CBD 

Many people see CBD as a passing fad, while others are excited about its future as more research is carried out on this therapeutic cannabinoid. The future of CBD is uncertain but there are many factors which will determine its success and longevity. 


One hope is that CBD becomes more like a vitamin supplement for the general public, giving the masses access to this seemingly vital source of wellbeing, which is both safe and legal.


Another key to the future success of the UK CBD industry is sensible regulation. Regulation will bring much needed safety, consistency and stability within the sector. The laws surrounding cannabis-based products are outdated, this needs to change.


While the perception towards CBD has progressed dramatically over the years, CBD still is not fully normalised across the UK. There are still many who stand in opposition to CBD and other cannabis-derived compounds, and many more who aren’t aware of their benefits. Therefore, increased research into this natural compound is also vital. And knowledge and education will play a key role too.


In order for CBD to reach its full potential and change the lives of as many people as possible, there’s still more work that needs to be done. While there may be some challenges ahead, the strength of the CBD community has shown that nothing is going to stand in its way. 


Love Hemp - leading the way

The world may only just be waking up to the therapeutic potential of CBD, but we have been leading the way for years with our innovative and effective CBD collection. Right from the start, we have been passionate about creating the UK’s leading range of trusted CBD products. We provide the highest quality CBD products, with an option suitable for everyone. Please browse our website to find out more.


Some forecast the UK CBD market will hit almost £1Billion by the year 2025, while others are more conservative with their predictions. But what appears to be fact is that CBD is here to stay. 


We are excited about the future of CBD, are you?

October 17, 2019 — Tom Rowland